In an interview I gave to the RecruiterEsq.com website last November, I stated that “workers in numerous fields, including attorneys, need to think of themselves as entrepreneurs who, beneath it all, are selling themselves as a product or brand.”
As this post published a couple of weeks ago on The Attorney Marketing Center blog suggests, attorneys at law firms should go even one step further: “If permitted, you should have your own web site or blog, your own social media accounts, your own domain name, and your own email account (email@example.com).” According to the post, “[y]our clients have a relationship with you, not your firm. Even if you are a partner, your brand is ‘you’ and ‘you’ is what you should be promoting.”
That is a very creative and useful piece of advice. I agree that, to the extent permitted, professionals at organizations of all types should brand themselves to their clients and potential clients using all communications tools at their disposal, including websites, blogs, and social media.