Writing
Matt has unique writing skills honed in the worlds of law and media. The result is a combination of precision and style that his clients find extremely valuable. Matt has experience writing in a wide variety of print and online media, including:
- Websites
- Online articles
- Blogs
- Graphic novels
- Comic books
- Ebooks
- Media kits
- Legal documents
- Scripts
- Corporate communications
Matt has also developed a specialty in political communications. His political writings have been published in The Wall Street Journal, The Washington Post, and other national media. Moreover, on his L.A. County Political Buzz column on the popular Examiner.com website, Matt analyzes and clearly explains issues and developments from electoral politics to green technology. Matt also co-hosts a political radio show and has appeared as a guest on other shows to discuss issues such as political messaging and elections.
Editing
Matt is a sharp, effective editor who takes existing content from companies, organizations and individuals and makes it more clear, concise and colorful. This includes:
Substantive (developmental) editing: thorough analysis of the piece (website, article, blog post, book, etc.) for voice, tone, flow, organization, clarity, meaning, appropriateness, completeness and style. This may include raising questions about what the writer is trying to say, whether the content communicates effectively with the target audience (for example, use of technical jargon), where the story is going and whether it has logical or narrative holes and specific suggestions for improvement, including the option of partial rewriting.
Copy (line) editing: identifying and making necessary rules-based changes to the content, including:
- Grammar, spelling, sentence structure and punctuation
- Word choice and variety
- Active vs. passive voice
