Tag Archive: social marketing

To Use Social Media Successfully, Stop Being a Broadcaster

If you use Facebook and/or Twitter for business, the most annoying and unproductive thing you can do is to try to turn these social media into one-way advertising “broadcast” sites. It’s very tempting to get on there and say, “wow, I have a free channel of communication for my business! It’s like a giant direct…

Branding Yourself through Websites, Blogs, and Social Media

In an interview I gave to the RecruiterEsq.com website last November, I stated that “workers in numerous fields, including attorneys, need to think of themselves as entrepreneurs who, beneath it all, are selling themselves as a product or brand.” As this post published a couple of weeks ago on The Attorney Marketing Center blog suggests,…